How It Started
Expatra began in 2004. It was originally called Shelter Offshore and esigned for expats who wanted information about offshore investment and banking.
As the site developed so did the expatriate financial services industry. Online connectivity made it much easier for brokers, banks and other financial institutions to reach out to expatriates. Regardless of an expats location, it was now possible to get expert financial advice from qualified independent advisors.
The development of specialist expatriate financial services led to some confusion for expatriates. What was the difference between previously marketed offshore savings product and expatriate savings product? Of course, they were initially exactly the same, it was just a strategic rebrand.
The negative tax evasion image that offshore banking had acquired led to the majority of banks rebranding their offshore banking services into international banking and expatriate financial services.
We also wanted people to understand that we were a site for expatriates rather than promoting tax evasion. In 2016 we changed our name from Shelter Offshore to Expatra.
Where We Are Today
Today, Expatra gets around one hundred thousand visitors per month and is respected as one of the best expatriate financial news sites on the Internet. Expatra and Shelter Offshore has been featured in some of the world’s largest publications, such as New York Times, The Telegraph and, The Guardian,.